Retail
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Retail
The retail industry is not what it once was. It has been irrevocably altered by the rise of digital technology and consumers’ shifting preferences. However, the demise of physical stores in favor of ecommerce outlets that many predicted did not pan out. Today, brick-and-mortar locations are thriving as are online retail outlets, with both playing vital roles in the growing economy. The key to success in both online and offline retail success? Cloud technology. We can help your retail company make sense of cloud-based tools and capabilities, and ensure that you’re able to grow and thrive in this brave new world. Get in touch today to learn more.
Why Do Retailers Need Cloud Technology?
Ecommerce existed before the cloud. Physical stores have been around since time out of mind. So, why do retailers need to use cloud technology? There are actually quite a few reasons, but the primary one is that the expectations of customers have changed dramatically in the last few years. Today, they focus not on just one aspect of buying, but on the entire journey.
Consumers begin their journey with an Internet search – they look for products that fit their needs, read reviews, and even compare retailers. Next, they engage with a company, often online through a web portal. When they have made up their mind, they make a purchase, often through an ecommerce site, but just as often through a brick-and-mortar location. Cloud technology allows you to be there at every step along that journey.
It’s not just about online visibility through the SERPs, though. Cloud technology can also benefit retailers in the physical world when Google’s not involved. Beacon technology, for instance, can be used to send alerts, coupons, and incentives right to a consumer’s smartphone from an in-store location without the consumer ever having to open a web browser or app. SMS marketing is also highly effective, particularly with Millennials and Generation Z.
At Bellwalton Inc., we can help you take advantage of all the capabilities that the cloud offers, whether you are building an ecommerce empire or trying to drive traffic to your physical location. Contact us today to learn how.
What Benefits Does Cloud Technology Offer Retailers?
Cloud platforms like Amazon Web Services and Microsoft Azure deliver a wide range of benefits to retailers. Some of the most important include the following:
Our Benifits
Get a Clear View:
One of the most important benefits of a platform like AWS is the ability to get a clear view of your customers. You can eliminate uncertainty and ambiguity, while gaining an accurate view of a customer’s entire journey, from initial search to product support and even brand advocacy. This makes it possible to build strong, long-lasting customer relationships that help you thrive.
Benefit from New Technology:
Digital technology offers powerful results, whether we’re talking about surfacing also-boughts in an ecommerce store or using beacon technology to reach shoppers in a physical location. With the right cloud platform and IT partner, you can take advantage of new technology without the learning curve.
Share Information:
Your business already owns all the information it needs for success, but that data is locked into silos. Cloud technology breaks down silos, frees data, and enables you to put that information to use to grow your business and better serve your customers.
Key Features of Note
Cloud technology delivers powerful features that enable growth and profitability, including: The ability to build robust data lakes and scale storage up or down as needed Data analytics to drill down into consumer information and extract vital insights Automating mundane, repetitive tasks to create better accuracy and more efficiency Improved customer relationships through journey tracking Enhanced forecast accuracy through AI.
Why Choose Us?
At BellWalton Inc., we work with capital market firms, insurance companies, banks, and others within the financial sector to create best-of-breed solutions that foster security, growth, and success. Overcoming challenges presented by regulatory changes, as well as increased competition and economic factors requires a forward-facing approach.